Order volume of 2 billion euros from 2024 +++ Sustainable production using 100% wind and hydroelectric power +++ Oliver Zipse: “For an effective contribution to climate protection BMW Group aims to improve its products’ overall environmental […]
Remember when BMW’s tagline in all of its ads was “The Ultimate Driving Machine?” That slogan is gone. Now BMW wants you to think of its iNext electric SUV as “Your favorite space.” Doesn’t quite have […]
One of the more disheartening electric vehicle stories of the year was BMW pulling back on its plans to be an EV leader, rather than announcing a knockout, Tesla-Model-3-competing BMW i5 or other fully electric car. It […]
Originally published on CleanTechnica. Despite the imminent threat that Tesla and others seem to be posing to the company, BMW apparently won’t be releasing its own long-range all-electric vehicles until 2021, going by comments made at […]
BMW has unveiled a new strategy, dubbed iNext, that calls for the company to focus on automated driving, digital connectivity, electrification, and lightweight construction, among other things, according to recent reports. The new “Project i 2.0” […]
