The 1st-Ever BMW iX & the 1st-Ever BMW i4: Joint Global Campaign Plays to the Rhythm of Coldplay’s New Hit

“Higher Power” becomes the soundtrack for TV commercials for the debut of the new all-electric BMW models. Kick-off for a long-term cooperation between BMW and the Warner Music mega-band with sustainability as the unifying element. Note: […]

BMW M GmbH & Hans Zimmer Co-Develop the Emotionally Engaging Driving Sound for electrified BMW M models.

Ongoing expansion of the range of sounds for electric vehicles. BMW IconicSounds Electric enriches electric mobility with a fascinating and unmistakable sonic experience. Collaboration with the Academy Award winner produces a new, characteristic driving sound for […]

A Glimpse of the 1st Ever All-Electric BMW i4 at the BMW Group Annual Conference.

For more in depth analysis, also check out, CleanTechnica, BMW IX & BMW I4 — BMW’s Next-Gen Electric Offerings Munich. At today’s BMW Group Annual Conference the upcoming BMW i4 was revealed. “With its sporty looks, best in […]

Powered by Water: BMW Group Manufactures Electric Cars with Regional Green Electricity

BMW iX* and BMW i4 production powered by hydroelectricity from Rivers Isar and Lech +++ Electricity for BMW Group production is 100% green +++ Direct supply contracts boost eco-credentials +++ Munich / Dingolfing. The BMW Group will power […]

“Simply Accelerating Fast in a Straight Line is Not Enough for BMW.” BMW i4, First Purely Electrically Powered 4-door Gran Coupé

In the all-electric BMW i4, an optimum balance between a range of disciplines ensures the sporty flair that is the hallmark of the brand. Integrated BMW development expertise for precise handling, fascinating cornering dynamics, balanced comfort […]

BMW Group’s Home Plant Ready for BMW i4

Plant Munich heralds the age of fully electric mobility Conversion of plant successfully completed for BMW i4 production Plant Director Robert Engelhorn: “Most comprehensive overhaul of assembly in the history of the plant.” Munich. At BMW Group […]

BMW Group Plant Munich Gears up for Fully-Electric Future

Remodeling for new BMW i4 requires production interruption from 24 July to 4 September Munich. In preparation for production of the fully-electric BMW i4, BMW Group Plant Munich will pause vehicle production for six weeks this […]