The BMW i3’s LifeDrive design architecture is detailed in a couple of interesting new promotional videos from the German company. Possibly worth watching — or, probably, if you’re a fan of the company and/or the i3. They’re very visually attractive videos, and the first to go into quite a bit of detail regarding what’s under the surface of the fully electric i3 and i3 REx. The third one is more of a feelgood, lifestyle branding kind of thing — it also rolls in the i8. Enjoy.
James Ayre’s background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy. You can follow his work on Google+.