The BMW i3’s LifeDrive design architecture is detailed in a couple of interesting new promotional videos from the German company. Possibly worth watching — or, probably, if you’re a fan of the company and/or the i3. They’re very visually attractive videos, and the first to go into quite a bit of detail regarding what’s under the surface of the fully electric i3 and i3 REx. The third one is more of a feelgood, lifestyle branding kind of thing — it also rolls in the i8. Enjoy.