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Mission Motorcycles CEO: Apple’s Poaching Of Engineers Contributed To Bankruptcy

In a rather interesting recent interview, the CEO of the Californian electric motorcycle company Mission Motorcycles placed some of the blame for the company’s recent troubles on Apple. The CEO stated that the tech giant’s poaching of its engineers contributed directly to the company’s decline and subsequent bankruptcy.

The comments came during an interview with Reuters that saw the CEO state that Apple actually stole two of the company’s most important engineers during an important fund raising round. This apparently caused previously interested investors to back out; and set off a chain reaction that saw other employees leave.

Mission motorcycle

Electrek provides more information on the interview (as well as other things):

According to Reuters, Apple hired Nancy Sun, Mission’s vice president of electrical engineering, Mark Sherwood, director of power train systems engineering, and Eyal Cohen, vice president of software and electrical engineering.

Kaufman said: “Mission had a great group of engineers, specifically electric drive expertise. Apple knew that – they wanted it, and they went and got it.” Following Mission’s financial troubles, other employees joined Tesla and Harley-Davidson, the company had previously worked with the later on their electric motorcycle project: LiveWire.

Previous to the freezing of operations, Mission Motorcycles was developing at least 2 different electric motorcycles — a racing bike by the name of the Mission RS; and a street bike dubbed the Mission R. Reportedly the company had already developed a battery pack and charging algorithms. The intended range-target for the bikes (the target that was used in promotional material) was 150 miles per single charge.

Written By

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy. You can follow his work on Google+.


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