Connect with us

Hi, what are you looking for?

EV Obsession

100% Electric Vehicles

The EV Smile, EV Advocacy In The US, & The Diversifying EV Market (Interview)

One of the most notable people I talked with at EVS27 in Barcelona last month was Brian Wynne, President of the Electric Drive Transportation Association (EDTA), President of the GoElectricDrive Foundation, Vice President of the World Electric Vehicle Association, and a member of the prestigious Committee of 100 of the US Chamber of Commerce.

One of his presentations nailed what I think is the most critical thing that needs to be communicated to a much larger portion of the population — that driving electric cars is totally awesome, fun, and considerably more enjoyable than driving gasmobiles.

As I noted a couple weeks ago, electric cars are totally bloody awesome… but that has not been the message most EV manufacturers have used to market their cars.

Luckily, that’s what EDTA is looking to focus on to a greater extent. One way it is getting the word out is through partnerships with sports teams. As Brian notes, “the largest marketing vertical in the world of course is sports,” and many sports teams are actually enthusiastic about sharing information and enthusiasm about electric vehicles — a good technology that helps their communities. Hopefully we’ll have more news on these partnerships before to long.

Aside from all that, Brian had some insightful comments on the diversifying EV market and the new BMW i3.

Thanks to Brian for the interview, and for several other interesting and fun conversations we had during the event. It looks like he is taking EDTA in some great directions.

To follow my custom of sharing the favorite songs of cleantech leaders I interview, here’s Brian’s favorite, Enter the Sandman:

Check out more of my EVS27 stories here.

 
Written By

is the director of CleanTechnica, the most popular cleantech-focused website in the world, and Planetsave, a world-leading green and science news site. He has been covering green news of various sorts since 2008, and he has been especially focused on solar energy, electric vehicles, and wind energy since 2009. Aside from his work on CleanTechnica and Planetsave, he's the founder and director of Solar Love, EV Obsession, and Bikocity. Zach has long-term investments in TSLA, SCTY, FSLR, SPWR, SEDG, & ABB. After years of covering solar and EVs, he simply had a lot of faith in these companies and felt like they were good companies to invest in as a portion of his retirement strategy. To connect with Zach on some of your favorite social networks, go to ZacharyShahan.com and click on the relevant buttons.

Comments

Ad




Free electric vehicle news daily

Ad




Tesla Seat Factory Tour

Ad

Advertisement

You May Also Like

100% Electric Vehicles

Revolutionary EV concept provides solution to aftermath of natural disasters delivering large mobile battery supply to power recovery operations PARIS – Nissan has unveiled a...

100% Electric Vehicles

Mazda’s first battery electric vehicle, the Mazda MX-30 EV will arrive in the UK next March. Limited to 500 cars in the UK, the £27,495* Mazda MX-30 First...

EV Companies

In a new interview on the podcast Sway, Elon Musk shared his thoughts about A.I. and several other things. Although the main topic was...

Batteries

Rolls-Royce has completed testing of the ground-breaking technology that will power the world’s fastest all-electric plane. All the technology has been tested on a...