EVObsession logo

Connect with us

Hi, what are you looking for?

100% Electric Vehicles

The EV Smile, EV Advocacy In The US, & The Diversifying EV Market (Interview)

One of the most notable people I talked with at EVS27 in Barcelona last month was Brian Wynne, President of the Electric Drive Transportation Association (EDTA), President of the GoElectricDrive Foundation, Vice President of the World Electric Vehicle Association, and a member of the prestigious Committee of 100 of the US Chamber of Commerce.

One of his presentations nailed what I think is the most critical thing that needs to be communicated to a much larger portion of the population — that driving electric cars is totally awesome, fun, and considerably more enjoyable than driving gasmobiles.

As I noted a couple weeks ago, electric cars are totally bloody awesome… but that has not been the message most EV manufacturers have used to market their cars.

Luckily, that’s what EDTA is looking to focus on to a greater extent. One way it is getting the word out is through partnerships with sports teams. As Brian notes, “the largest marketing vertical in the world of course is sports,” and many sports teams are actually enthusiastic about sharing information and enthusiasm about electric vehicles — a good technology that helps their communities. Hopefully we’ll have more news on these partnerships before to long.

Aside from all that, Brian had some insightful comments on the diversifying EV market and the new BMW i3.

Thanks to Brian for the interview, and for several other interesting and fun conversations we had during the event. It looks like he is taking EDTA in some great directions.

To follow my custom of sharing the favorite songs of cleantech leaders I interview, here’s Brian’s favorite, Enter the Sandman:

Check out more of my EVS27 stories here.

 
Written By

is the director of CleanTechnica, the most popular cleantech-focused website in the world, and Planetsave, a world-leading green and science news site. He has been covering green news of various sorts since 2008, and he has been especially focused on solar energy, electric vehicles, and wind energy since 2009. Aside from his work on CleanTechnica and Planetsave, he's the founder and director of Solar Love, EV Obsession, and Bikocity. Zach has long-term investments in TSLA, SCTY, FSLR, SPWR, SEDG, & ABB. After years of covering solar and EVs, he simply had a lot of faith in these companies and felt like they were good companies to invest in as a portion of his retirement strategy. To connect with Zach on some of your favorite social networks, go to ZacharyShahan.com and click on the relevant buttons.

Comments
Advertisement
Advertisement

Free electric vehicle news daily

Advertisement

You May Also Like

100% Electric Vehicles

After a steep drop from the Tesla Model S, the BMW i3 is the most expensive electric car on the US market (just slightly...

100% Electric Vehicles

This article is also being published on EV Obsession and EV Sales. The Chinese market had more than 34,000 new EVs zooming the streets last...

100% Electric Vehicles

Electric car cost vs gas car cost is a perennial issue of discussion. Of course, the result keeps changing, and the options for comparison...

100% Electric Vehicles

An interesting new interactive infographic detailing the Tesla Model S was recently brought to my attention, and seems very much worth sharing here. The...