When the recommended base price of the Cadillac ELR came out, it made the car a bit of a laugh. Sure, by many standards, the ELR is a beautiful car. It offers luxury, and it offers the benefits of driving on pure electricity… for a few miles at least. However, very few found that its strengths matched its price.
As such, Cadillac ELR sales were low, and remained low, and remained low. Eventually, the response of dealers was to drop the price, and then drop it more, and then drop it more. The result is that Cadillac ELR prices have gotten really low in some locations now.
As an example, here’s a comment from a member of the GM-Volt.com forum (spelling & punctation mistakes in the original): “Nobody, but nobody complained and moaned more about the price of the ELR when it was introduced than I did. Even though I absolutely loved the look of this car when it came out, it was painfully obvious that it was out of my price range and I would just have to admire it from afar. That is, until they didn’t sell well. So I guess I will have to eat some crow, or maybe I should say Ravin because Ravin black is the color of the new ELR that I drove home today. The price has been dropping and dropping and dropping and so have been the leases. Today I was able to lease mine for the unbelievable 399 per month, 1900 down. That’s less that I had to pony up for my 2013 Volt. Only 33 dollars more per month than my Volt. Yahoo!!”
There are a handful of comments in that forum thread about cuts of $30,000 at some dealers (or $48,000).