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Wheego Electric Cars Selling Despite Lack Of Attention, To Offer Electric SUV

Wheego is an electric car company based out of Atlanta that you probably haven’t heard of. It doesn’t get nearly the attention of Tesla or the Nissan Leaf, or even CODA. Of course, its sales don’t compare to Tesla or the Leaf’s, but it is selling vehicles.

Wheego offers the LiFe EV (which is a small, two-seat electric car with 100 miles of range) and the Whip (another small, two-seater — but with just 40 miles of range).

Wheego Whips via Wheego

Wheego Whips via Wheego

Wheego Whips via Wheego

Wheego Whips via Wheego

Wheego Whip via Wheego

Wheego Whip via Wheego

The LiFe sells for $32,995 while the Whip sells for just $18,995 (not including federal tax incentives or other state or local financial incentives for electric vehicles).

Wheego LiFe via Wheego

Wheego LiFe via Wheego

Wheego LiFe via Wheego

Wheego LiFe via Wheego

Wheego LiFe via Wheego

Wheego LiFe inside via Wheego

The company has known from the beginning that there wouldn’t be a huge surge in demand for its vehicles from the beginning, so it has taken a practical, low-key, incremental approach to getting its vehicles to dealerships (25 in 15 states, Japan, and Bermuda / the Cayman Islands) and into customers’ hands. That whole “slow and steady” thing.

“We’ve always had a realistic expectation of what the market will be. We build a batch of cars and we sell them,” Wheego CEO Mike McQuary told Alysha Webb of Plug In Cars.

Alysha summarizes McQuary’s thoughts:

In retrospect, it makes sense, he said. Retirees are on a fixed income and don’t want to face fluctuating fuel costs; their travel needs are often local; and they are just a couple so don’t need backseat space. Gated communities haven’t been big customers. They generally buy low-speed electric vehicles, while “ours are fully-fledged Department of Transportation-approved cars,” said McQuary.

 

The big recent news from the company (which largely went uncovered) is that it is going to start offering an electric SUV soon. The body being manufactured in China while the parts come from the US. The SUV is supposed to sell for $44,000 — that’s the aim. The electric SUV is projected to be on the market within the year.

Wheego LiFe via Wheego

Wheego LiFe via Wheego

Sales of the Whip and LiFe have not been revealed by the company, nor have any financials. However, the company reportedly has about 40 investors.

Beyond the initial US market, Wheego is now looking to target the growing Chinese EV market (while also taking advantage of low-cost manufacturing). “Within 12 months there will be a Wheego assembly line in China,” McQuarry said. “We should be assembling and selling cars there.”

One final interesting thing to note is that McQuarry is no stranger to jumping into a nascent technology market showing (and projected to benefit from) rapid growth. McQuarry is the co-developer and president of the well known internet service provider Mindspring. Additionally, while the company has about 40 investors, McQuarry thinks he’s still the company’s largest shareholder.

Have any thoughts on Wheego or its upcoming electric SUV? (Yes, I realize we don’t have many details on it just yet.)

 
Written By

is the director of CleanTechnica, the most popular cleantech-focused website in the world, and Planetsave, a world-leading green and science news site. He has been covering green news of various sorts since 2008, and he has been especially focused on solar energy, electric vehicles, and wind energy since 2009. Aside from his work on CleanTechnica and Planetsave, he's the founder and director of Solar Love, EV Obsession, and Bikocity. Zach has long-term investments in TSLA, SCTY, FSLR, SPWR, SEDG, & ABB. After years of covering solar and EVs, he simply had a lot of faith in these companies and felt like they were good companies to invest in as a portion of his retirement strategy. To connect with Zach on some of your favorite social networks, go to ZacharyShahan.com and click on the relevant buttons.

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