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Tesla’s Ludicrous Mode “Is A Facade” Says Porsche Product Manager

A product manager for Porsche was recently quoted as saying that Tesla’s Ludicrous Mode upgrade was a “facade” — using the dig to also claim that the Porsche Mission E will be capable of being run very hard for long periods of time, without overheating the battery.

Here’s the exact quote from the Porsche product manager (as heard by Road and Track): “The thing about (Tesla’s) Ludicrous mode is that it’s a facade. Two launches saps the whole battery. That won’t be the case with the Mission E. You’ll be able to run it hard, over and over; the battery will not overheat, the power control module will not overheat, and the seats will not suck.”

The first thing that jumps out, of course, is that it’s completely ridiculous to say that two launches saps the whole battery of the Model S. Not even close.


I’ve also got to say here, even if you ignore the hyperbole (assuming it is just that) … none of that sounds relevant to typical car drivers. How many people need to accelerate 0–60 mph at sub 3 seconds, repeatedly, over and over? There may well be a small subset of electric vehicle buyers willing to pay for the very expensive Mission E in order to have some fun racing at the track … but how many people? Most Tesla Model S and Model X buyers aren’t looking for a racecar. They’re looking for a Model S or Model X.

It should also be noted here that the Mission E isn’t due for release for quite some time … so this is all simply talk, for now.

Porsche Mission E concept

Here’s more:

In case you weren’t aware that Porsche aimed its upcoming all-electric Mission E sedan squarely at the Tesla Model S, a Porsche product manager went ahead and clarified that. In fact, the engineer thoroughly trashed Tesla while loudly proclaiming that the Mission E will be a game-changer in the world of electric cars.

Eric Weiner over at Automobile Magazine recently spoke with a Porsche product manager that isn’t working directly on the Mission E, but seems to know a thing or two about it. The manager said the Mission E will be “something special,” and “a true Porsche through and through.”

Despite the tone that I’ve taken in this article, I am somewhat intrigued by the Porsche Mission E. I’m just also skeptical that the model is being designed with a range and release that’ll make the model compelling in 2020. And I also have to wonder about the attitude of the product manager quoted above…. That kind of entrenched and petty arrogance is never a good sign.

(Tip of the hat here to “yeti” on the Tesla Motors Club forum.)

Video is from the 1st Cleantech Revolution Tour conference. The next one is to be held in Leipzig, Germany, on Tuesday, June 21.

Written By

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy. You can follow his work on Google+.


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