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Tesla Actively Trying To Sell Model S 60s To Model 3 Reservation Holders

When Tesla revealed last week that it would once again be selling a 60 kilowatt-hour battery version of the Model S, common sense pointed towards the idea that the company was aiming to attract impatient Model 3 reservation holders, amongst others.

That speculation appears to now be confirmed, going by the fact that Model 3 reservation holders have received emails on the matter.

Tesla Model S 60

A recent comment by “TravelSD80” on the Tesla Motors Club forum included the full email that he received. Here it is:

Hello xxx,

We are thrilled to have just launched the new Model S 60 and as a valued model 3 reservation holder I wanted to personally reach out to invite you to University Town Center Showroom to experience Model S 60 and 60D. It is a wonderful opportunity to get into a custom designed Tesla with payments starting at $667/mth before gas and tax incentive savings. Depending on your current vehicle trade-in value the monthly payment could be even lower.

We know how excited you are to receive your Model 3 and wanted to ensure you had the chance to work with myself and our team to explore the options of getting into a Tesla even sooner. Please let me know if I can arrange a test drive experience for you or answer any questions. We would also be happy to review your current trade-in options as well. We are here to help you build your dream car and continue our mission to accelerate the transition to sustainable transport.

I suppose that converting as many Model 3 reservations into Model S 60 purchases as possible is in the company’s best interest. Converting a good number of reservation holders would result in a short-term boost to the company’s sales, as well as help to reduce the huge Model 3 backlog.

 
Written By

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy. You can follow his work on Google+.

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