When Tesla revealed last week that it would once again be selling a 60 kilowatt-hour battery version of the Model S, common sense pointed towards the idea that the company was aiming to attract impatient Model 3 reservation holders, amongst others.
That speculation appears to now be confirmed, going by the fact that Model 3 reservation holders have received emails on the matter.
A recent comment by “TravelSD80” on the Tesla Motors Club forum included the full email that he received. Here it is:
We are thrilled to have just launched the new Model S 60 and as a valued model 3 reservation holder I wanted to personally reach out to invite you to University Town Center Showroom to experience Model S 60 and 60D. It is a wonderful opportunity to get into a custom designed Tesla with payments starting at $667/mth before gas and tax incentive savings. Depending on your current vehicle trade-in value the monthly payment could be even lower.
We know how excited you are to receive your Model 3 and wanted to ensure you had the chance to work with myself and our team to explore the options of getting into a Tesla even sooner. Please let me know if I can arrange a test drive experience for you or answer any questions. We would also be happy to review your current trade-in options as well. We are here to help you build your dream car and continue our mission to accelerate the transition to sustainable transport.
I suppose that converting as many Model 3 reservations into Model S 60 purchases as possible is in the company’s best interest. Converting a good number of reservation holders would result in a short-term boost to the company’s sales, as well as help to reduce the huge Model 3 backlog.