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Porsche Digital & Storck Develop New Cyklær Bicycle Brand

With the joined new Cyklær brand, Porsche Digital is expanding its product portfolio and is addressing new digital business models in the field of urban mobility.

The goal is to build a platform that offers digital services for the cycling experience. For the launch, Porsche Digital is developing an innovative, sporty e-bike in collaboration with the bicycle manufacturer Storck, as well as the component builders Greyp and Fazua. The Cyklær combines a timeless designed carbon frame with high-quality components and integrated sensors, such as front and rear cameras.

E-Bike Cyklær, 2021, Porsche AG
E-Bike Cyklær, 2021, Porsche AG
E-Bike Cyklær, 2021, Porsche AG
E-Bike Cyklær, 2021, Porsche AG
E-Bike Cyklær, 2021, Porsche AG

“With Cyklær, we jointly developed an attractive e-bike that really utilises the possibilities offered by digitalisation. It is sporty and light and, thanks to its e-drive, also ensures a comfortable ride to work. In addition, users can enjoy a host of benchmark-setting features that will continue to be further developed by us in the future – with their cooperation,” says Markus Storck, founder and Chief Executive Officer of Storck Bicycle GmbH.

Platform for digital solutions around the cycling experience

A number of digital services can be used via the user’s own smartphone and the Cyklær app. One example is the rear camera function, which enables the cyclist to access a digital rear-view mirror, increasing their safety on the road. In addition, features such as navigation, video recording and location services are also available. An inductive charging pad on the handlebars ensures riders can charge their smartphone while driving, which is particularly useful for longer journeys. These functions are constantly updated and expanded via so-called over-the-air updates. Users also have the opportunity to help decide which new digital services will be available in future.

“The Cyklær bicycle is our first step into this promising and fast growing market. In the future, we will offer further digital services to enhance the cycling experience, and these will be combined into one platform. Our goal is to make cycling as a whole better connected, safer and more comfortable for every rider”, says Florian Rothfuss, Head of Customer Innovation at Porsche Digital.

Further product information can be found on www.cyklaer.de. Interested customers can also order on the website. The official Cyklær brand and e-bike presentation will take place at the Eurobike trade fair in Friedrichshafen from 1 to 4 September 2021.

Porsche Digital GmbH

Porsche Digital is the technology and digital unit of the Stuttgart-based sports car manufacturer. Its central task is to find and scale new digital business models and optimize existing products. To this end, the subsidiary of Porsche AG develops digital products and services, designs technologically excellent industrial solutions and is a driving catalyst of change in the start-up ecosystem.

 
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