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New Chevy Volt Ad — Meh.

The Chevy Volt has a new ad out. I’m sorry to say that I think it misses the mark. It does a great job selling the Volt’s green idealism. But that’s not what should be getting sold! “Green” isn’t the best at selling cars. And it’s quite obvious that a plug-in electric car is greener. What needs to be sold is the insanely awesome convenience of not having to go to the gas station (or very rarely). Of being able to “fill up” while lounging on your couch. Of the excellent performance of the vehicle. Of the high-tech qualities that make it sexy. Of the energy independence and gas savings that come with driving electric. Of the fact that you aren’t sending your money to oil-rich countries that aren’t exactly friendly with the US….

OK, I’m not a automobile market analyst, but those are my thoughts. Yours?


Written By

is the director of CleanTechnica, the most popular cleantech-focused website in the world, and Planetsave, a world-leading green and science news site. He has been covering green news of various sorts since 2008, and he has been especially focused on solar energy, electric vehicles, and wind energy since 2009. Aside from his work on CleanTechnica and Planetsave, he's the founder and director of Solar Love, EV Obsession, and Bikocity. Zach has long-term investments in TSLA, SCTY, FSLR, SPWR, SEDG, & ABB. After years of covering solar and EVs, he simply had a lot of faith in these companies and felt like they were good companies to invest in as a portion of his retirement strategy. To connect with Zach on some of your favorite social networks, go to ZacharyShahan.com and click on the relevant buttons.


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