Europe Electric Car Sales — Renault Zoe Starts The Year In Full Swing
The European EV market had some 19,000 registrations last month, up 31% year over year (YoY), with the Renault Zoe starting the year in the leadership position again.
#1 Renault Zoe – With the ZE40 version finally arriving to selected markets, registrations were up 80% YoY to 2,602 units, jumping straight into the leadership in January. It has already opened up an 800 car lead over the second placed BMW i3. Besides the expected good performance at home (1,646 units), the French hatchback also had good results in Norway (240 units), Germany (180), and Austria (104 units).
#2 BMW i3 – The popular German
Stormtrooper model continues to profit from the 33 kWh sales boost, this time with 1,818 units being delivered. Besides the usual boost from Norway, this time with 622 units, other markets where the Bimmer performed well were Germany (388 deliveries, up 160%!), the United Kingdom (210 units), and Austria (94). Interestingly, the fully electric version is outselling the range-extended version on a 3 to 1 ratio. Twelve months ago, most sales belonged to the REx version.
#3 Nissan Leaf – “Hey, remember me?” The old warrior still has an ace up its sleeve, called “Discounts.” While it may be getting long in the tooth, it is currently the only model offering generous discounts, wooing bargain-seeking buyers. In January, it delivered 1,386 units, seeing its sales increase 29% compared to the same month last year. This proves that, besides range, price is also a decisive trump card to win buyers.
#4 VW Passat GTE – The Volkswagen midsize offering had a better-than-expected result, with 1,340 units moved. Record results in Sweden (549 units) and Norway (411) absorbed most of the registrations, but Germany (157 sales) also saw a positive month. With the right mix of electric range, space, power, and price, the Passat GTE is a continuing success among company fleets across Europe.
#5 Mitsubishi Outlander PHEV – This Japanese SUV started the year on the wrong foot, registering only 1,114 units, down 14% YoY. It failed to deliver in Norway (144 units, worst result in a year) and the United Kingdom (down a harsh 75%). The bright spot was Germany (282 units, best performance in 19 months), but it was unable to balance things. Still, the SUV pulled out a finish in the top five.
Volvo XC90 Up, xxx Down
Below the top five places, the Volvo XC90 PHEV had a surprising 52% jump in sales, to 1,035 units, surging to 6th place, while the #8 BMW 225xe Active Tourer (687 units) continued its positive sales trend and two rising SUVs — the #10 Mercedes GLC350e (629 units, new personal best) and #11 Tesla Model X (586 units, new off-peak record) — confirmed once again what we all have been suspecting — plug-in SUVs are a thing now.
On the losers side, even if the VW Golf GTE performance (406 units, worst performance in 3 years) is excused by the upcoming restyle, its Audi sibling, the A3 e-Tron, does not have any excuse to justify the rather disappointing 385 registrations. Or does it? Is Audi about to increase the battery size of its hatchback plug-in as well? It is based on the same drivetrain. Mmmm…
A relatively hot item is the Hyundai Ioniq Electric. If it weren’t for availability constraints, the Korean would probably already be in the top 10.
In the manufacturer ranking, BMW started where it left off last year — in the leadership position — with 21% share, followed by Renault (15%) in 2nd place and Volkswagen (12%) in 3rd. A surprise follows in 4th place — Mercedes showed up just below the podium with 10% share.
|Audi A3 e-Tron||385|
|Audi Q7 e-Tron||376|
|BMW 225xe Active Tourer||687|
|BMW X5 xDrive40e||495|
|Hyundai Ioniq Electric||474|
|Kia Soul EV||422|
|Mitsubishi Outlander PHEV||1,114|
|Tesla Model S||819|
|Tesla Model X||586|
|Volvo V60 PHEV||325|
|Volvo XC90 T8||1,053|
|Volkswagen Golf GTE||406|
|Volkswagen Passat GTE||1,340|