The Auto Shanghai 2013 has had its fair share of concept hybrid and electric vehicles this year. As part of that, the Dongfeng Nissan Passenger Vehicle Company (DFL-PV), one of Nissan’s joint ventures in China, presented Nissan’s new electric vehicle concept — the VIWA — under the VENUCIA brand.
The VENUCIA VIWA EV concept vehicle is designed to follow the direction of China’s new energy vehicle policy. Four key features Nissan wanted to bring with this new design are: reliable transport, practical design, efficient driving range, and accessibility.
The deputy managing director of DFL-PV, Ren Yong, stated in the press release :
Environmental protection is the key to the future success for every car company, we will continue our efforts to improve fuel economy of our gasoline engines and promote the commercialization of new energy vehicles.
The VIWA will not be the first EV produced under the VENUCIA badge. Last year, at the China (Guangzhou) International Automobile Exhibition, the e30 was unveiled. The e30 is set to be the first-ever mass-produced EV for the VENUCIA line, with a pilot program in Guangzhou and Dalian starting this year.
Along with its zero emission vehicles, VENUCIA also displayed the MY2013 D50 (sedan) and R50 (hatchback). Compared to its predecessors, the new models offer an improved fuel economy of 6.0 liters per 100 kilometers (39 mpg US) through engine refinement and the addition of a rear spoiler.
VENUCIA has achieved a total of 70,000 sales since launching its first model, D50, in April 2012. Nissan is looking into the future with its zero emission vision, to enrich life and protect the planet for future generations.