The findings of a recent study on consumer attitudes toward electric and low-emission vehicles, commissioned by the California Air Resources Board, is slated to be publicly presented by Dr Ken Kurani of the UC Davis Institute of Transportation Studies on April 20, according to recent reports.
The presentation will be viewable online as a webcast at 1:30 PM Pacific Time, and the feed for that can be found here.
The presentation will reportedly go over the various generalized attitudes, barriers, and motivators, behind electric vehicle (EV) and low-emission vehicle adoption.
Green Car Congress provides more information:
The project produced a statistically robust representation of California’s new car buying population to identify the factors that influence new-vehicle purchase decisions and the areas where additional policies, incentives, or outreach could be implemented to facilitate greater adoption rates of cleaner cars.
New car buyers’ valuation of ZEV technologies and vehicles was assessed through an on-line survey and follow-up interviews. After answering survey questions about their awareness, knowledge, experience, and consideration of these technologies, respondents were asked to design a plausible next new vehicle.
After choosing their next vehicle, respondents were asked why they had, (or had not), included ZEV technologies in their next new vehicles. The survey was administered in California and several other states. Analysis of survey results uncovered surprising differences between new car buyer valuation of ZEVs and marketplace behavior, as well as significant variation in consumer motives for choosing — or not choosing — to include ZEV technologies in their next new vehicles.
Interestingly, despite relatively low awareness of, and experience with, EVs and plug-in hybrids (PHEVs) at the time of the survey, a fair number of people designed such vehicles in the design game. Around 21% designed a PHEV, 11% an EV, and 6% a hydrogen fuel-cell vehicle.
More to come on April 20…