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BMW Showcasing New “iPerformance Designation” With BMW 740e iPerformance At Geneva Motor Show

BMW will be showcasing the newest plug-in variant of its 7 Series line of luxury sedans — the BMW 740e iPerformance — at the upcoming Geneva Motor Show, according to a press release from the company.

This will mark the first time that BMW has shown one of its new “iPerformance models” — which are, as one could guess, models making use of technologies and approaches developed via the company’s electric “i Series.” Starting in July, all of BMW’s plug-in hybrid (PHEV) models will be given the designation.

BMw 7 series phev

The BMW 740e iPerformance will reportedly possess an all-electric range of around 25 miles per charge (around 40 kilometers per charge); and a peak combined (gas + electric) system output of 326 horsepower and 369 pound feet of torque. Acceleration for the model is reportedly 0–100 kilometers/hour (0-62 miles per hour) in 5.6 seconds.

Here’s more from the press release:

The new iPerformance model designation, which will be given to all BMW plug-in hybrid vehicles from July 2016, provides a visible indicator of the transfer of technology from BMW i to the BMW core brand. It will be seen first on the plug-in hybrid variants of the new BMW 7 Series, eg the BMW 740e iPerformance. The iPerformance models will benefit from the transfer of technical expertise regarding electric motors, battery cells and electronic control systems.

Visible indicators, meanwhile, are a BMW i logo on the front side panel, BMW i-style blue elements in the kidney grille and wheel hubs, and an eDrive logo on the C-pillar. Customers can also make use of the BMW i 360° ELECTRIC range of products and services, including the BMW i Wallbox.

BMW will also be showcasing the BMW i8 Protonic Red Edition special-edition model at the Geneva Motor Show.

Written By

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy. You can follow his work on Google+.


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