BMW Showcasing New “iPerformance Designation” With BMW 740e iPerformance At Geneva Motor Show

BMW will be showcasing the newest plug-in variant of its 7 Series line of luxury sedans — the BMW 740e iPerformance — at the upcoming Geneva Motor Show, according to a press release from the company.

This will mark the first time that BMW has shown one of its new “iPerformance models” — which are, as one could guess, models making use of technologies and approaches developed via the company’s electric “i Series.” Starting in July, all of BMW’s plug-in hybrid (PHEV) models will be given the designation.

BMw 7 series phev

The BMW 740e iPerformance will reportedly possess an all-electric range of around 25 miles per charge (around 40 kilometers per charge); and a peak combined (gas + electric) system output of 326 horsepower and 369 pound feet of torque. Acceleration for the model is reportedly 0–100 kilometers/hour (0-62 miles per hour) in 5.6 seconds.

Here’s more from the press release:

The new iPerformance model designation, which will be given to all BMW plug-in hybrid vehicles from July 2016, provides a visible indicator of the transfer of technology from BMW i to the BMW core brand. It will be seen first on the plug-in hybrid variants of the new BMW 7 Series, eg the BMW 740e iPerformance. The iPerformance models will benefit from the transfer of technical expertise regarding electric motors, battery cells and electronic control systems.

Visible indicators, meanwhile, are a BMW i logo on the front side panel, BMW i-style blue elements in the kidney grille and wheel hubs, and an eDrive logo on the C-pillar. Customers can also make use of the BMW i 360° ELECTRIC range of products and services, including the BMW i Wallbox.

BMW will also be showcasing the BMW i8 Protonic Red Edition special-edition model at the Geneva Motor Show.

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