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100,000 Reservations For BMW i3?!

Update June 15: Readers tell us that the price of the BMW i3 starts at €40,000 (~$53,000). I’m also told that the “reservations” are actually just reservations to test drive the vehicle, which makes more sense but wasn’t clear from our source.

BMW has been slow to the electric vehicle game. Or maybe it has just been timing itself carefully. The BMW i3, which I featured back in March and which is scheduled to hit European markets at the end of the year, already has over 100,000 reservations, according to BMW’s Ian Robertson.

Notably, those include reservations with and without deposits. But nonetheless…. And Robertson says a “significant number” of them have actually made deposits.

As I wrote back in March, the i3 is a beauty. And, clearly, coming from a trusted, high-quality brand doesn’t hurt.

BMW i3 home

BMW i3 inside

 

Robertson, who was interviewed by Automotive News Europe (subscription required), also emphasized that BMW has been pushing the electric vehicle envelope while developing the i3 and i8 (which will be a bit more pricey and will come to market a bit later).

“We are confident that with the i3 and i8 we will shift the [customer demand] needle because we will shape some of this technology,” Robertson noted.

Well, we’ll see. In either case, though, it looks like BMW is likely to see good sales of the i3 (as far as we can tell at this point). I wonder if it will eat into Tesla’s pie a bit.

BMW i3 hot

BMWi_i3_Westminster_flat

 
Written By

is the director of CleanTechnica, the most popular cleantech-focused website in the world, and Planetsave, a world-leading green and science news site. He has been covering green news of various sorts since 2008, and he has been especially focused on solar energy, electric vehicles, and wind energy since 2009. Aside from his work on CleanTechnica and Planetsave, he's the founder and director of Solar Love, EV Obsession, and Bikocity. Zach has long-term investments in TSLA, SCTY, FSLR, SPWR, SEDG, & ABB. After years of covering solar and EVs, he simply had a lot of faith in these companies and felt like they were good companies to invest in as a portion of his retirement strategy. To connect with Zach on some of your favorite social networks, go to ZacharyShahan.com and click on the relevant buttons.

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