Tesla Actively Trying To Sell Model S 60s To Model 3 Reservation Holders

When Tesla revealed last week that it would once again be selling a 60 kilowatt-hour battery version of the Model S, common sense pointed towards the idea that the company was aiming to attract impatient Model 3 reservation holders, amongst others.

That speculation appears to now be confirmed, going by the fact that Model 3 reservation holders have received emails on the matter.

Tesla Model S 60

A recent comment by “TravelSD80” on the Tesla Motors Club forum included the full email that he received. Here it is:

Hello xxx,

We are thrilled to have just launched the new Model S 60 and as a valued model 3 reservation holder I wanted to personally reach out to invite you to University Town Center Showroom to experience Model S 60 and 60D. It is a wonderful opportunity to get into a custom designed Tesla with payments starting at $667/mth before gas and tax incentive savings. Depending on your current vehicle trade-in value the monthly payment could be even lower.

We know how excited you are to receive your Model 3 and wanted to ensure you had the chance to work with myself and our team to explore the options of getting into a Tesla even sooner. Please let me know if I can arrange a test drive experience for you or answer any questions. We would also be happy to review your current trade-in options as well. We are here to help you build your dream car and continue our mission to accelerate the transition to sustainable transport.

I suppose that converting as many Model 3 reservations into Model S 60 purchases as possible is in the company’s best interest. Converting a good number of reservation holders would result in a short-term boost to the company’s sales, as well as help to reduce the huge Model 3 backlog.

3 thoughts on “Tesla Actively Trying To Sell Model S 60s To Model 3 Reservation Holders

  1. “Converting a good number of reservation holders would result in a short-term boost to the company’s sales”
    Do you mean that Tesla is now demand limited and not production limited anymore?

    1. Not necessarily. The wait time for a Model S is still around 3 months (at least where I am); the Model III isn’t out for another 18 months at least…

      Either way, it’s a good business strategy for them…

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