- Volkswagen ID.4 virtual test drive is the first of its kind on the Pinterest social platform
- Pinterest users can virtually experience the ID.4 in various settings as a convenient first step in their car shopping
Herndon, VA — Volkswagen of America and Pinterest today launched a unique experience where Pinterest users can virtually test drive Volkswagen’s all-new, ID.4 through the social platform. Delivering a full 360-degree view of VW’s electric SUV, the campaign is a first-to-market for Pinterest, and delivers a new informative, convenient element in the car shopping process.
Building off the “Before it can change the world, it has to change yours” all-electric, zero direct emission ID.4 messaging, the integration with Pinterest delivers a new way to educate platform users on the content that inspires them. Before implementation, 8M + “Pinners” have already shown active engagement with automotive content. Through these engagements, one in three platform users have expressed inspiration to shop for a car they weren’t originally considering for purchase. By accessing the 360 test drive, those already inspired by Volkswagen’s EV can begin to get a feel for how it might change their world.
“A game changing car like the ID.4 deserves a game changing shopping experience, and that starts at the test drive,” says Kimberley Gardiner, senior vice president, Volkswagen Brand Marketing. “This virtual 360 experience we’ve created with Pinterest allows us to educate potential customers how functional, fun and within reach our new EV is. A platform like Pinterest – which many users visit for both shopping information and inspiration – presents a unique opportunity to reach consumers in a whole new way.”
“The all-new Volkswagen ID.4 is truly something to behold, but you don’t have to step into the car to experience its magic,” says Andy Holton, Global Head of Creative Strategy at Pinterest. ”Working with Volkswagen on this virtual test drive adds a new dimension to shopping on Pinterest, taking the best of IRL shopping and bringing it online.”
Recently named 2021 World Car of the Year, the ID.4 ushers in a new era of e-mobility for Volkswagen. The company plans to bring at least one new all-electric model to market globally every year.
Starting today, Pinterest users can access the ID.4 test drive experience for free, directly in the Pinterest app.
Pinterest is the visual discovery engine people around the world use to shop products personalized to their taste, find ideas to do offline and discover the most inspiring creators. People have saved more than 240 billion Pins across a range of interests from building a home office to cooking a new recipe and planning a vacation. Headquartered in San Francisco, Pinterest launched in 2010 and has more than 475 million monthly active users. Available on iOS and Android, and at pinterest.com
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Images courtesy of Volkswagen