Munich. On Saturday, 17 July 2021, the employees of 361° Health Company Biogena took delivery of their new fully electric MINI Cooper SE (power consumption combined: 17.6 – 15.2 kWh/100 km according to WLTP, 16.9 – 14.9 kWh/ 100 km according to NEDC). The Austrian family-owned company, which is known for the development, production and marketing of premium micronutrient preparations, offers its employees modern and sustainable driving pleasure with up to 135 kW/184 hp. Biogena has been pursuing a sustainable strategy for years, which includes ecological products, reforestation and efficient environmental protection, therefore it fits perfectly with the British premium brand. At the beginning of the year, Biogena gave every employee the opportunity to order a petrol-branded MINI Cooper SE as a company leasing vehicle. By ordering the 82 vehicles in total, the company is sending out a further signal for electric mobility and sustainability and is now also giving employees the opportunity to experience local emission-free driving fun.
“The pulsating performance of the E-MINI is a perfect match for the passionate spirit of the Biogena team,” explains Biogena Managing Director Julia Ganglbauer.
With the MINI Cooper SE, electric mobility in urban traffic is combined for the first time with the brand-typical characteristics of the original in the premium segment of small cars. Since its market launch in 2020, more than 30,000 units have already been sold worldwide. These figures are particularly underlined from the first half of 2021, when global sales of all electrified MINIs are already at more than 15 percent.
Images courtesy of The BMW Group