I’m lost. The header on the bar chart (right) quantifies relative likelihood of interest in a topic, Prius owner vs. national average as “number point number.” But what does that mean? to take the “Taxation” bar as an example: Prius owners are apparently 4.5 (something) more likely to be interested in Taxation than the general public. Are they 4.5 *times as likely? 4.5 *percent more likely? What?
Let me know if you find out. The issue with so many of these “info graphics” is a combination of bad information design (crucial) and lack of precision (ensuring uselessness). In other words, they fit nicely into the ethos of Social Media marketing: quantity beats quality by a country mile. Too bad. It reminds me that the poet John Ciardi once proposed “homo loquens” as the correct scientific name for our species: “talking man.” Or in this case, “blabbering man.” 🙂 Thanks for the response, Zachary. I know you’re busy.
I’m lost. The header on the bar chart (right) quantifies relative likelihood of interest in a topic, Prius owner vs. national average as “number point number.” But what does that mean? to take the “Taxation” bar as an example: Prius owners are apparently 4.5 (something) more likely to be interested in Taxation than the general public. Are they 4.5 *times as likely? 4.5 *percent more likely? What?
Hmm, I took it to mean 4.5 times as likely. But that was just an assumption, I guess.
Me too. But are Priusians really 1,560 =>times<= as likely as others to be interested in Apple? That's a lotta times 🙂
Hmmm… yeah, that would be quite surprising. Now you’ve got me interested in seeing more details. 😀
Let me know if you find out. The issue with so many of these “info graphics” is a combination of bad information design (crucial) and lack of precision (ensuring uselessness). In other words, they fit nicely into the ethos of Social Media marketing: quantity beats quality by a country mile. Too bad. It reminds me that the poet John Ciardi once proposed “homo loquens” as the correct scientific name for our species: “talking man.” Or in this case, “blabbering man.” 🙂 Thanks for the response, Zachary. I know you’re busy.
Plenty of cheap ones out there now under 10G
http://zautos.com/used-car/for-sale/toyota-prius/