I’m lost. The header on the bar chart (right) quantifies relative likelihood of interest in a topic, Prius owner vs. national average as “number point number.” But what does that mean? to take the “Taxation” bar as an example: Prius owners are apparently 4.5 (something) more likely to be interested in Taxation than the general public. Are they 4.5 *times as likely? 4.5 *percent more likely? What?
Let me know if you find out. The issue with so many of these “info graphics” is a combination of bad information design (crucial) and lack of precision (ensuring uselessness). In other words, they fit nicely into the ethos of Social Media marketing: quantity beats quality by a country mile. Too bad. It reminds me that the poet John Ciardi once proposed “homo loquens” as the correct scientific name for our species: “talking man.” Or in this case, “blabbering man.” Thanks for the response, Zachary. I know you’re busy.
I’m lost. The header on the bar chart (right) quantifies relative likelihood of interest in a topic, Prius owner vs. national average as “number point number.” But what does that mean? to take the “Taxation” bar as an example: Prius owners are apparently 4.5 (something) more likely to be interested in Taxation than the general public. Are they 4.5 *times as likely? 4.5 *percent more likely? What?
Hmm, I took it to mean 4.5 times as likely. But that was just an assumption, I guess.
Me too. But are Priusians really 1,560 =>times<= as likely as others to be interested in Apple? That's a lotta times
Hmmm… yeah, that would be quite surprising. Now you’ve got me interested in seeing more details.
Let me know if you find out. The issue with so many of these “info graphics” is a combination of bad information design (crucial) and lack of precision (ensuring uselessness). In other words, they fit nicely into the ethos of Social Media marketing: quantity beats quality by a country mile. Too bad. It reminds me that the poet John Ciardi once proposed “homo loquens” as the correct scientific name for our species: “talking man.” Or in this case, “blabbering man.”
Thanks for the response, Zachary. I know you’re busy.
Plenty of cheap ones out there now under 10G
http://zautos.com/used-car/for-sale/toyota-prius/