- Mycardirect outperforms UK electric car market
- Mycardirect reports a 20% electric car penetration v. 7.5% UK car market YTD
- Car subscription flexibility is key, giving drivers confidence to evaluate electric
Car subscription provider, Mycardirect, is certainly doing its bit to promote interest in, and encourage the take up of, electric cars. Since its launch in the UK last year, Mycardirect has seen an overall electric car mix rise to 20%; that’s almost three times the share seen in the UK car market which stands at 7.5% YTD.[1]
The company puts this performance down to its unique customer proposition which offers customers maximum flexibility compared to traditional purchase or leasing schemes. This flexibility provides customers with the confidence to try out an electric vehicle, safe in the knowledge that if they decide it is not for them, they can switch vehicles within their contract period. Interestingly, so far, not one customer has decided to make this switch from electric back to the more traditional power sources of petrol or diesel.
Whilst there will always be those individuals and businesses for whom buying is deemed most attractive, car subscription provides customers in this market with the chance to try before they buy. With the opportunity to subscribe to a car from as little as 1 month, potential buyers have the chance to experience going electric before fully committing. There are a number of reasons why this is a sensible idea, from identifying your nearest charging points to adapting to the increased acceleration. Buying a car is a large financial investment and Mycardirect acts to neutralise the high risk.
Duncan Chumley, Mycardirect CEO, gives his take on the issue, “we are hugely encouraged by the take up of electric cars and we are delighted to be beating the market by a rate of nearly three to one. Our customers have told us that they love the flexibility our service offers. They are encouraged to try an electric vehicle for the first time, with no fear of being stuck with it if it does not suit their needs. That’s the beauty of our flexible subscription service.”
The most popular electric cars so far have been the Tesla model 3 Long Range, the Mercedes EQC and the Peugeot E208, but Mycardirect are adding new models for customers to choose from all the time.
Those customers see a wide range of key features and benefits, when they sign up with Mycardirect, including:
- An all-inclusive package, with no maintenance, RFL, MOT or replacement tyre worries*
- Paperless journey – 100% online experience means easy, hassle free access
- Complete flexibility – from 1 to 24 months, with multiple options in-between
- Wide range of vehicles – customers can switch from petrol to electric, family saloon to SUV
- Free delivery and collection (UK mainland only)
Current electric vehicle contract offers from Mycardirect include:
- Mycardirect outperforms UK electric car market
- Tesla Model 3 Long Range
- Mercedes EQC
- Peugeot E208
- Peugeot E2008
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Image courtesy of Mercedes EQC
Mycardirect Limited was founded in 2020 to simplify people’s lives with an easier alternative to the expense of short-term rental, commitment of long-term leasing, and the complexity of car ownership. With two locations across the country and a head office based in Hemel Hempstead, Mycardirect supports customers across the United Kingdom. Inspired by the success of subscription titans such as, Amazon and Netflix, Mycardirect offers customers the most convenient and flexible way to drive.
*Routine service included, not accidental damage.
Featured Image courtesy of mycardirect, via mycardirect