F-150 Lightning Live Reveal | F-150 | Ford (Tonight)
We’re going to get more details on the fully electric Ford F-150 Lightning later this evening, but there’s no doubt about it: Ford isn’t electrifying its two biggest nameplates without caring how they turn out. I think that Ford executives, like executives at pretty much all major automakers, know that the future of the automobile industry will be electricity.
They’re not going to electrify their hottest, most iconic, best-selling models with soggy-chip entrants that embarrass the history of those champions.
With Ford, even before getting details of the F-150 Lightning, we have the Mustang Mach-E as an informative teaser. While it may be controversial, I think it’s a positive sign that Ford made it a crossover/SUV. People want to buy crossovers/SUVs, and designing the Mach-E in that body style prepared it for the future. It was a bold, brave step and I think buyers and early reviewers are appreciating it. Of course, Ford was able to get Mustang driving fun into a crossover/SUV specifically because of the benefits of an electric powertrain.
Also, Ford didn’t just create one lame version of this vehicle. The company created several different versions to amp up different potential strengths. The Mustang Mach-E GT is quick as a rocket. The Mustang Mach-E California Route 1 offers long-range. The Mustang Mach-E Select offers lower cost of ownership that competes with an Escape (a much worse vehicle in many respects). Production capacity in 2021 may be limited to 50,000, but given the high demand, I hope to see Ford ramp that up for 2022 and beyond. Full Story Here:
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