Published on February 10th, 2014 | by Cynthia Shahan0
BMW i8 Olympics Commercial Reflects On & Shows Us The Future
If you have been reading the stories of the compliments or criticism regarding the entire city Russia just built (from scratch) to house the Olympians, and the entourage that supports the Games, take a moment and watch this baby from BMW. This part of the games makes for plug-in future Olympic triumph — BMW introduces us to the future.
The work of science fiction author (2001: A Space Odyssey), Arthur C. Clarke, and “Hello Future” find emergent lights forms as they transmute from a futuristic cityscape to the i8 on the screen. BMW shares that two more works are forthcoming, called SHHH and Sightings. Stay tuned for those — coming in a few moments.
PR Newswire shares the press release from BMW (about the company’s sizable campaign/investment into electric vehicles):
BMW says that Sightings is about people “trying to describe something they have never seen before; something remarkable and other-worldly” (i.e., the plug-in i8)….
“It is a rare and exciting opportunity to launch a new brand and for BMW i, one that requires a world-stage,” said Trudy Hardy, Vice President, Marketing, BMW of North America. “We look forward to making a bold statement about the future of sustainable mobility.”
The Sochi Olympics are something viewers have not seen before. It’s nice to see cleantech complement or rather become a fresh part of Olympic highlights.
The Sochi Olympics also includes the newly designed two-man bobsled from BMW that the US Olympic team chose to use. Watch the video on this “zero-emissions” vehicle:
And don’t miss the contest running for BMWTimeTracker.
PR Newswire continues to highlight BMW’s electric motivation:
BMW i is a comprehensive and ground-breaking concept for sustainable mobility and represents visionary electric vehicles including the BMW i3, the first all-electric vehicle made primarily of carbon fiber, and the BMW i8, a plug-in hybrid, high-performance electric vehicle. The BMW i3 and BMW i8 go on-sale in the U.S. in the second quarter of 2014.