What would you do if you woke up to an email from Tesla saying that you’ve won a Model Y? Would you assume it was spam and trash it–as we tend to do when winning prizes due to scammers? Or would your heart race for a moment as you opened the email and discovered that it was legit?
Tesla Raj shared the story of a couple who scored big recently. Raj starts the story by sharing the odds of winning the lottery. It’s pretty high. In fact, many people gamble in hopes to win back the money they’ve lost. I’ve even had my lucky runs at the casino before–but was smart enough to cash out and go home instead of spending it back trying to win more.
However, when it comes to streaks of luck, some get them, some don’t. One lucky couple, Mark and Theresa, didn’t hit the jackpot, but they did win an awesome prize. Raj compared the Tesla referral system to a lottery–after all, one has the one in a million chance of winning a Model Y or something just as awesome.
Mark shared his story with Raj about how he was having problems with his previous vehicle, a Hyundai Vera Cruz, which lasted him 13 years. He wanted his next car to take him “into the next decade.”
Mark, who has a background in software and engineering, thought Tesla would be perfect. After taking the test drive, he and his wife made the choice to get one. This was back in May of 2019. Mark explained that he only had one referral and that was literally all it took to win. What are the odds to win with just one referral?
One major takeaway from Mark: make sure you are careful when you receive the email saying that you’ve won a Model Y. Don’t throw it away! After scrutinizing the email, they realized it was real.
Raj wanted to know how lengthy the process was for them to receive their Model Y. Theresa explained that they got the official notice from Tesla on April 24th and took delivery of their prize on May 7th. “It happened fast,” she said.
They did have to go online and order the Model Y. This was to create a reservation number on the back-end which avoided the $100 deposit and triggered the email on their Model Y order. Tesla told them to disregard the configuration of their Model Y since it would be uploaded later. Once they received the automated email, they were able to complete their delivery profile in order to generate the documents that listed the fees associated with the prize. Mark noted that there were some fees ($400) which, in comparison to the cost of the entire car is minor.
Even when winning the lottery, you have to pay fees. I won around $2,200 on a river cruise casino once. I came home with $1,800–taxes and fees for both state and federal.
One thing is for sure, Mark and Theresa are a happy Tesla family with two Teslas now thanks to the referral program. This is a great example of how companies can ensure that their customers are happy–by giving them prizes whether large or small–for sharing their referral link. Whether you get free Supercharging miles or a brand new car–these little nuggets go a long way. Take note, future marketers.
Many congrats to the lucky couple and here’s to more people winning fabulous prizes from Tesla.