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The EQA – Electric Athlete in Compact Format All-Electric World of Mercedes-EQ

The EQA

The main points at a glance

Electric athlete in the successful format of the GLA:
EQA is the name of the new entry-level model to the all-electric world of Mercedes-EQ vehicles. The dynamic design of its SUV body is an indicator of the driving enjoyment to be found on board. Offering an excellent compromise between performance, costs and time to market, the EQA is the first all-electric member of the compact car vehicle from Mercedes-Benz. A close relation of the GLA, it delivers all the thrilling characteristics of that vehicle, combined in this case with an efficient electric power train. Prices in Germany start at 47,540.50 euros [UK pricing and specification still to be confirmed].

Efficient driving pleasure:
The EQA is being launched as the EQA 250 (combined electrical consumption: 15.7 kWh/100 km; combined CO2 emissions: 0 g/km) with 140 kW [190hp] and a range according to NEDC of 486 kilometres [301 miles]. Further variants to meet specific customer requirements will follow. These will include on the one hand a series of even more athletic all-wheel-drive models with an additional electric powertrain (eATS) and an output of 200 kW or more, and on the other hand a version with a range of more than 500 kilometres (WLTP)4. Mercedes-EQ sees the key to a bigger range not in ever-larger batteries, but in systematic improvement in the efficiency of all vehicle components.

Automatic anticipatory driving:
Navigation with Electric Intelligence calculates as a matter of course the route that will get you to your destination fastest, taking into account charging times, thus taking the stress out of route planning for the driver. On the basis of continual range simulations, the system makes allowance for any necessary charging stops as well as for numerous other factors, such as the topography and the weather. It is also able to react dynamically to changes, for instance in the traffic situation or personal driving style. 

Convenient charging and payment:
With Mercedes me Charge, customers have access to what is currently the world’s biggest charging network:  this currently comprises more than 450,000 AC and DC charging points across 3 countries. Mercedes me Charge allows customers convenient use of the charging stations of various providers, even when travelling abroad. By registering just once, they can benefit from an integrated payment function with a simple billing process. 

Green Charging:
Mercedes me Charge enables customers to charge at more than 175,000 public charging points throughout Europe; Mercedes-Benz ensures a subsequent offset with green power.

More range thanks to less drag:
Low wind resistance means high efficiency – something that is particularly important with electric vehicles. The EQA is the first model from Mercedes-EQ whose aerodynamic development has been undertaken entirely digitally. The ensuing measurements undertaken in the wind tunnel revealed a Cd value of 0.28, thereby confirming the high quality of the numerical simulation. The frontal area A totals 2.47 m2. Among the most important aerodynamic measures are the completely closed cooling air control system in the upper section, the aerodynamically efficient front and rear aprons, a very smooth, almost completely enclosed underbody, specially optimised Aero wheels and specifically adapted front and rear wheel spoilers.

Sophisticated thermal management system with heat pump as standard:
Efficiency was key when designing the thermal architecture too. Thanks to the heat pump that is fitted as standard, the waste heat from the electric powertrain can be used to heat the passenger compartment. This reduces drastically the draw on battery power for the heating system, thus increasing the range. It is also possible to set the pre-entry climate control for the interior of the EQA before starting. This function is controlled directly from the MBUX infotainment system or via the Mercedes me App.

Systematic noise attenuation and extensive insulation:
Remarkable effort has been put into ensuring that the car meets the high level of noise and vibration comfort that is such a hallmark of the brand, including the systematic isolation of the electric powertrain from the chassis and body. Numerous damping measures designed to prevent the transmission of airborne sound serve the same purpose.

Intelligent driving assistance systems with cooperative support from the driver:
Included as standard on board are Active Lane Keeping Assist and Active Brake Assist. In critical situations, the purpose of the latter is to prevent a collision by means of autonomous braking, or to mitigate its severity. The system is also able to brake for stationary vehicles and crossing pedestrians at typical city speeds. The enhanced functions of the Driving Assistance Package include, for example, the turning manoeuvre function, the emergency corridor function, the exit warning function alerting the driver to approaching cyclists or vehicles, and a warning when pedestrians are detected near zebra crossings. ECO Assist supports particularly relaxed driving with the help of DISTRONIC. 

Protection concept specific to Mercedes-EQ and extensive crash tests:
Taking the robust structure of the GLA as the basis, the body of the EQA was adapted to meet the particular demands that face an electric car. The battery sits within a specially developed frame made out of extruded sections. This fulfils structural tasks. A battery guard in the front area of the battery is able to protect the energy storage unit from being pierced by foreign objects, and thus also prevent consequential damages. Naturally the EQA also had to go through the brand’s normal and very thorough crash test programme. Stringent requirements for the battery and all components carrying electrical current also apply. 

A true Mercedes in terms of occupant protection, too:
Driver and front passenger airbags, a kneebag for the driver and windowbags are fitted as standard. The windowbags cover the first and second row of seats. Thorax-pelvis side airbags in the front are likewise standard, and available as optional equipment for the second row of seats. In conjunction with the PRE-SAFE® system (optional equipment), the front seats are equipped with electric, reversible belt reel tensioners.
 
Electro-aesthetics of the design signalise Progressive Luxury:
The EQA comes with the typical Mercedes-EQ front-end design: a “Black Panel” radiator grille with central star. A further distinctive design feature of the all-electric world of Mercedes-EQ vehicles is the continuous light strip at front and rear: a horizontal fibre-optic strip connects the daytime running lights of the full-LED headlamps, ensuring a high level of recognisability both in daylight and at night. The inside of the headlamps is finished to a high level of quality, detail and precision. Also typical of Mercedes-EQ are the blue strips in the headlamps. The LED tail lamps merge seamlessly into the tapered LED light strip, giving the car a special look of its own from the rear, too. 

Back-lit trim and rosé gold-coloured highlights in the interior:
There are numerous pointers to the electric character of the EQA in the interior. Depending on the equipment line, these may include a back-lit trim element – a première for Mercedes-Benz. Further exclusive details include rosé gold-coloured decorative elements on the ventilation outlets, seats and the vehicle key. The Edition 1 [not available in the UK] special model additionally features meticulously perforated leather seats, through which can be seen a fabric in the signature Mercedes-EQ colour pure blue. The instruments, with their electric vehicle-specific displays, pick up on the same colour scheme with rosé gold-coloured and blue highlights. The Mercedes-EQ tile in the media display can be used to call up menus relating to charging options, electrical consumption and energy flow.

A well equipped entry point to the world of Mercedes-EQ:
The standard specification of the EQA includes such features as LED High Performance headlamps with Adaptive Highbeam Assist, the EASY-PACK tailgate with electrically operated opening and closing, 18-inch light-alloy wheels, ambient lighting with 64 colours, a double cup holder, luxury seats with four-way adjustable lumbar support, a reversing camera for added convenience and a better overview when manoeuvring, and a multifunction sports steering wheel in leather. Also included as standard are the intuitively operated infotainment system MBUX (Mercedes-Benz User Experience) and the Navigation with Electric Intelligence system. The new model can be personalised with the two design and equipment lines Electric Art (not available in the UK) and AMG Line, as well as with the Night Package. 

Short version

The EQA

Electric athlete in compact format

UK information

  • UK pricing and specification will be announced within the next few weeks
  • First UK deliveries will arrive in Spring 2021

Stuttgart.  EQA is the name of the new entry-level model to the all-electric world of Mercedes-EQ vehicles. The electro-aesthetics of its design are indicative of the Progressive Luxury of the Mercedes-EQ brand. Smart assistants support the driver in many areas: for example with respect to accident avoidance, the anticipatory and therefore particularly efficient operating strategy, and Navigation with Electric Intelligence. In addition, the car features various exceptional Mercedes-Benz functions, such as ENERGIZING Comfort and MBUX (Mercedes-Benz User Experience). The EQA is a member of the successful compact car family from Mercedes-Benz. A close relation of the GLA, it delivers all the thrilling characteristics of that vehicle, combined in this case with an efficient electric powertrain. The new EQA is being built in Rastatt (Germany) and Beijing (China). The battery systems for the EQA are supplied by the Mercedes-Benz subsidiary Accumotive in Kamenz. The battery factory in Jawor, Poland, is also preparing to produce battery systems for the compact Mercedes-EQ models. From the spring of 2021, the electric SUV will be available from the European dealerships. 

“Mercedes-EQ aspires to take the lead in the field of electric drive systems and vehicle software. To this end, we have defined some ambitious product development goals and resolved to push forward with the accelerated market introduction of new technologies”, says Markus Schäfer, Member of the Board of Management of Daimler AG and Mercedes-Benz AG; responsible for Daimler Group Research and Mercedes-Benz Cars COO. “The new EQA allows us to show the way we envisage e-mobility as tailored to the needs of our customers. We will offer a whole family of EQA models, with output ranging from 140 through to more than 200 kW, and with front-wheel as well as all-wheel drive. And for those for whom the issue of range is particularly important, our portfolio will in due course also include a special version of the EQA with a radius of more than 500 kilometres according to WLTP. The EQA proves that, by using a tried and tested architecture, it is possible to achieve an excellent compromise between performance, costs and time to market.” 

The EQA is being launched as the EQA 250 (combined electric consumption: 15.7 kWh/100 km; combined CO2 emissions: 0 g/km) with 140 kW and a range according to NEDC of 486 kilometres [301 miles]. The “double-decker” lithium-ion battery, which sits as a structural element within the underbody of the vehicle, has an energy content of 66.5 kWh. In order to meet the high standard of noise and vibration comfort that is such a hallmark of the brand, complex measures have been taken to isolate the electric powertrain from the chassis and body. Numerous damping measures enhance this effect.

The EQA 250 will be available in Germany at prices from 47,540.50 euros. Based on the net list price of 39,950 euros, customers can avail themselves of the environmental bonus of 6000 euros offered by the federal government and 3000 euros from Mercedes-Benz as the manufacturer.

“Progressive design and intuitive operation are two of the highlights of the EQA. With this car, for the first time we are offering our customers an all-electric Mercedes in the compact segment with an extensive range that ensures its viability in everyday use. As such, the new EQA is an important vehicle along our path towards the electrification of all our vehicle segments”, says Britta Seeger, Member of the Board of Management of Daimler AG and Mercedes-Benz AG, responsible for Mercedes-Benz Cars Marketing and Sales. 

“Thanks to MBUX, our vehicles these days have become mobile assistants. With the EQA we take things a step further: clever support functions such as Navigation with Electric Intelligence are integrated here into MBUX, making it even easier to use”, emphasises Sajjad Khan, Member of the Board of Management of Mercedes-Benz AG, CASE. “Furthermore, the EQA shows how we have been able to reconcile a state-of-the-art and sustainable electric drive system with the Mercedes-Benz core value of Safety.”

Electro-aesthetics of the design signalise Progressive Luxury
The EQA features the black panel radiator grille with central star that is the hallmark of Mercedes-EQ. A further distinctive design feature of the all-electric world of Mercedes-EQ vehicles is the continuous light strip at front and rear. A horizontal fibre-optic strip connects the daytime running lights of the full-LED headlamps, ensuring a high level of recognisability both in daylight and at night. The inside of the headlamps is finished to a high level of quality, detail and precision. Blue colour highlights within the headlamp reinforce the signature Mercedes-EQ appearance. The LED tail lamps merge seamlessly into the tapered LED light strip, thus underlining the impression of width in the rear view of the EQA. The licence plate has also been relocated to the bumper. Exclusive to this model are light-alloy wheels in a bi- or tri-colour design, up to 20 inches in size, in some cases with rosé gold-coloured or blue decorative trim.

“Progressive Luxury in its sportiest form. An all-electric SUV designed for the sustainable mobility of the future has been born, in the shape of the compact, modern EQA”, says Gorden Wagener, Chief Design Officer of Daimler AG. “The perfect proportions of the exterior and a spectacular interior set new standards.” 

An indication of the electric character in the interior of the EQA is provided, depending on the design and equipment line, by a new-style back-lit trim element and rosé gold-coloured decorative trim on the ventilation outlets, seats and the vehicle key. The Edition 1 special model additionally features perforated leather seats, through which blue fabric can be seen [not available in the UK]. The instruments, with their electric car-specific displays, pick up on the same colour scheme with rosé gold-coloured and blue highlights.

The seating position is high and upright, as is typical for an SUV – making it not only comfortable for getting in and out, but also good in terms of all-round visibility. Utility value was one of the general focuses during development. The rear seat backrest is 40:20:40 split-folding. 

Efficiency is the key factor, from the aerodynamics through to Navigation with Electric Intelligence
With a Cd value from 0.28, the EQA achieves an excellent result. The frontal area A totals 2.47 m2. Among the most important aerodynamic measures are the completely closed cooling air control system in the upper section, the aerodynamically efficient front and rear aprons, a very smooth, almost completely enclosed underbody, specially optimised Aero wheels and specifically adapted front and rear wheel spoilers.

The standard heat pump forms part of the sophisticated thermal management system. With its numerous innovative details, such as the reuse of the waste heat from the electric drive system, the system is configured for exceptional efficiency and thus maximum range. It is also possible to set the pre-entry climate control for the interior of the EQA before starting. This function is controlled directly from the MBUX infotainment system or via the Mercedes me App.
Adding to the general ease of using the EQA on a day-to-day basis is the standard feature of Navigation with Electric Intelligence. This calculates the fastest route to the given destination. On the basis of continual range simulations, the system makes allowance for any necessary charging stops as well as for numerous other factors, such as the topography and the weather. It is also able to react dynamically to changes, for instance in the traffic situation or personal driving style. 
With Mercedes me Charge, customers have access to what is currently the world’s biggest charging network:  this currently comprises more than 450,000 AC and DC charging points across 31 countries. Mercedes me Charge allows Mercedes-EQ customers convenient use of the charging stations of various providers, while they also benefit from an integrated payment function with simple billing processes.

By means of high-quality certificates of origin, Mercedes-Benz guarantees that energy from renewable resources is fed into the grid for charging current sourced via Mercedes me Charge. Mercedes me Charge enables customers to charge at more than 175,000 public charging points throughout Europe; Mercedes-Benz ensures a subsequent offset with green power.

Technical data:

 

Intelligent driving assistance systems with cooperative support from the driver, exceptional crash safety
Included as standard on board are Active Lane Keeping Assist and Active Brake Assist. In many situations the purpose of the latter is to prevent a collision by autonomous braking, or to mitigate its consequences. The system is also able to brake for stationary vehicles and crossing pedestrians at typical city speeds. The enhanced functions of the Driving Assistance Package include, for example, the turning manoeuvre function, the emergency corridor function, the exit warning function alerting the driver to approaching cyclists or vehicles, and a warning when pedestrians are detected near zebra crossings.

The EQA is also a true Mercedes when it comes to passive safety. On the basis of the robust structure of the GLA, the body of the EQA was adapted to meet the particular demands that face an electric car. The battery sits within a frame made out of extruded sections. This takes on a structural function which until now was handled by the cross members in the underfloor. A battery guard in the front area of the battery is able to prevent the energy storage unit from being pierced by foreign objects. Naturally the EQA also had to go through the brand’s normal and very thorough crash test programme. Stringent requirements for the battery and all components carrying electrical current also apply. 

Superior level of equipment, instruments with displays specific to Mercedes-EQ
Included as standard is the intuitively operated MBUX infotainment system (Mercedes-Benz User Experience). MBUX can be individually configured with the help of various options. Key advantages of the system: the powerful computer, brilliant screens and graphics, customisable presentation, full-colour head-up display (optional equipment), navigation with augmented reality (optional equipment), learning software and voice control activated by the keyword “Hey Mercedes”. 

The Mercedes-EQ tile in the media display can be used to call up menus relating to charging options, electrical consumption and energy flow. The right-hand display within the instrument cluster is a wattmeter rather than a rev counter. The upper section shows the percentage of power used, the lower section the recuperation. The left-hand instrument can be used to show whether the destination can be reached without an interim charging stop. The colours change according to the driving situation: During a boost process, for example, the display changes to white. Depending on mood, or to match the particular interior, the user has a choice of four different styles. The Progressive variant includes a special Mercedes-EQ colour scheme.

The comprehensive standard specification of the EQA includes such features as LED High Performance headlamps with Adaptive Highbeam Assist, the EASY-PACK tailgate with electrically operated opening and closing, 18-inch light-alloy wheels, ambient lighting with 64 colours, a double cup holder, luxury seats with four-way adjustable lumbar support, a reversing camera for added convenience and a better overview when manoeuvring, and a multifunction sports steering wheel in leather. The new model can be personalised with either of one design and equipment lines AMG Line and Electric Art, as well as with the Night Package. 

Der EQA verfügt über intelligente Fahrassistenzsysteme mit kooperativer Unterstützung des Fahrers. EQA 250 (Stromverbrauch kombiniert: 15,7 kWh/100 km; CO2-Emissionen kombiniert: 0 g/km). // The EQA features a range of intelligent driving assistance systems with cooperative driver support. EQA 250 (combined electrical consumption: 15.7 kWh/100 km; combined CO2 emissions: 0 g/km).

Trailer coupling with quick and easy unlocking
A trailer coupling with ESP® trailer stabilisation is available as an option for the EQA. A particularly convenient feature is the electric unlocking system for the ball coupling. The unlocking switch and indicator lamp are located within the tailgate. Once the ball coupling has been unlocked it can either be pivoted out or, when not in use, pivoted back behind the bumper trim. The towing capacity (unbraked/ braked) of the EQA 250 is 750 kilograms, the tongue weight 80 kilograms. The trailer coupling has been approved for use with a bicycle rack. The all-wheel-drive models will offer an even higher towing capacity.

Contacts:
Koert Groeneveld, +49 160 86 147 47, koert.groeneveld@daimler.com
Markus Nast, +49 160 86 803 38, markus.nast@daimler.com
Wolfgang Würth, +49 160 86 203 45, wolfgang.wuerth@daimler.com

The PRE-SAFE® system initiates a number of measures for occupant safety as soon as the risk of an accident is detected. These include tightening the seat belts of the driver and front passenger with the reversible belt tensioners to support an upright seating position, e.g. in the event of heavy braking. EQA 250 (combined electrical consumption: 15.7 kWh/100 km; combined CO2 emissions: 0 g/km).

Further information from Mercedes-EQ can be found at www.mercedes-benz.com. Press releases and digital services for journalists and multipliers are available on our online platform Mercedes me media at media.mercedes-benz.com and on our Daimler Global Media Site at media.daimler.com. You can also learn about current Mercedes-Benz Cars & Vans topics and events on our Twitter channel @MB_Press at www.twitter.com/MB_Press

Mercedes-Benz AG at a glance
Mercedes-Benz AG is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans with over 173,000 employees worldwide. Ola Källenius is Chairman of the Board of Management of Mercedes-Benz AG. The company focuses on the development, production and sales of passenger cars, vans and services. Furthermore, with its pioneering innovations, the company aspires to be a leader in the fields of connectivity, automated driving and alternative powertrains. The product portfolio comprises the brands Mercedes-Benz with sub-brands Mercedes-AMG, Mercedes-Maybach, Mercedes-EQ and Mercedes me, and the smart brand for electric mobility. Mercedes-Benz AG is one of the largest manufacturers of premium passenger cars. In 2019, it sold nearly 2.4 million passenger cars and more than 438,000 vans. In its two business segments, Mercedes-Benz AG is continually expanding its worldwide production network with over 40 production sites on four continents, while gearing itself to meet the requirements of electric mobility. At the same time, the company is constructing its global battery production network on three continents. Sustainable practice plays a decisive role in both business segments. To the company, sustainability means creating lasting value for all stakeholders: customers, employees, investors, business partners and society as a whole. The basis for this is Daimler’s sustainable business strategy. In this, the company takes responsibility for the economic, ecological and social effects of its business activities and looks at the entire value chain.

The following WLTP details on the stated vehicle are based on the consumption and CO2 figures valid in the German market and are to be understood as indicative information.

Depending on the chosen equipment, the specific vehicle can lie between the “WLTP Minimum CO₂/Consumption Value” and the “WLTP Maximum CO₂/Consumption Value”.

A higher figure may apply as the basis for calculating the motor vehicle tax.



More information about the vehicles on offer, including the WLTP figures, can be found for each country at www.mercedes-benz.com

Details may vary from country to country.

More information about the vehicles on offer, including the WLTP figures, can be found for each country at www.mercedes-benz.com

Images courtesy of Mercedes-Benz EQA

 
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