Thanks to RobStark on the Tesla Motors Club forum, we’ve got news that the Tesla Model S was the #1 best-selling large luxury car (or “premium car,” as some might prefer to call the class) in the United States in 2015.
As we all know, Tesla doesn’t report sales/deliveries by country. However, various outlets estimate Tesla sales using a variety of methods. EV Obsession estimated 26,566 Tesla Model S sales in the US in 2015. Rob notes that the lowest estimate was 24,200. In either case, the Model S outsold the Mercedes S-Class, the BMW 7-Series, the BMW 6-Series, the Audi A7, the Audi A8, the Porsche Panamera, and every other car in this class.
Here’s a quick look at how all these cars compared in 2015 vs 2014:
Giving the conventional automakers a little bit of slack, you could note that if you combined their various models on this class, Mercedes would be a little bit above Tesla, and BMW and Audi would be… well, still quite far behind.
Of course, Tesla doesn’t have the extensive dealer network Mercedes, BMW, and Audi have. Tesla doesn’t have the decades of brand building and advertising. And Tesla doesn’t have the production capacity of these giant automakers.
Think Mercedes, BMW, and Audi (Volkswagen) are getting a little bit concerned about Tesla at this point?
And what about when the Tesla Model 3 comes to market, challenging the BMW 3-series/5-series, the Audi A3/A4/A6, and the Mercedes A-Class/B-Class/C-Class?
I have an idea.
Why is Tesla crushing these class premium brands? Here are some thoughts on that as well: