The 1st-Ever BMW iX & the 1st-Ever BMW i4: Joint Global Campaign Plays to the Rhythm of Coldplay’s New Hit

“Higher Power” becomes the soundtrack for TV commercials for the debut of the new all-electric BMW models. Kick-off for a long-term cooperation between BMW and the Warner Music mega-band with sustainability as the unifying element. Note: […]

Powered by Water: BMW Group Manufactures Electric Cars with Regional Green Electricity

BMW iX* and BMW i4 production powered by hydroelectricity from Rivers Isar and Lech +++ Electricity for BMW Group production is 100% green +++ Direct supply contracts boost eco-credentials +++ Munich / Dingolfing. The BMW Group will power […]