The Japanese automaker Nissan Motors is gearing up for what it expects to be big changes in the industry over the coming years. The company is expecting for electric vehicle sales to climb to the point that they comprise roughly 10% of the company’s total sales in the near future, based on comments made recently by an exec.
The general idea is that electric vehicle (EV) adoption will surge before the end of the decade — opening up a lot of opportunities, if the company is properly situated of course. The two main drivers of EV mass adoption will, according to company reps, be stringent greenhouse gas emissions reduction targets by various countries as well as big improvements in the battery technology field (and market). Once long-range EVs become relatively affordable, uptake will of course increase notably.
“The fuel consumption targets will become very stringent, and that will kick in at around 2019/2020, especially in the United States,” stated company rep Hiroto Saikawa. “Suddenly there will be surge of demand.”
After commenting that the company was to be ramping up sales significantly relatively soon, he also noted that: “And if we would use a wider definition of electrification and also count hybrids, more than half will be electric cars.”
Strong comments. Though not ones that I can argue with. The company is currently expecting that its various EVs will get their ranges boosted considerably sometime after 2018, going by hints dropped by the company.