As part of a new 6-year plan that’s been dubbed “Track22,” McLaren will be investing $1.5 billion into the development of 15 new products (new or redesigned models) — of which, half will be hybrids.
Company engineers will also be working on the creation of an all-electric powertrain to be used in a sub-brand (to be known as the Ultimate Series). Strangely, though, all of the 15 new products will be 2-seat sports cars, so the company doesn’t seem to be feeling too adventurous.
Our sister site Gas2 has more:
McLaren Automotive has a problem. There just aren’t enough super wealthy customers out there who can drop a million dollars or more on a 2 seat supercar to troll the streets of Monaco. What’s a poor car company to do? Make cars that cost less, of course, so the merely wealthy can snap them up and troll the streets of Boston, Shanghai, and other less exotic locations.
…McLaren introduced its new 570GT in Geneva this week. Unlike the McLaren P1, which cost more than $1,500,000, the 570GT can be had for as little as $200,000. Rather than being a racing machine, Mike Flewitt, CEO of McLaren Automotive, tells BBC News the car is designed to give a more relaxed drive. It has been designed with a more comfortable suspension and has more luggage capacity. “We see this (car) as being very easy to drive on a day-to-day basis,” Mr Flewitt said.
…With companies like Tesla, Apple, Faraday Future, and others competing for talent, Flewitt acknowledges it is getting harder to attract top candidates. “Luckily, McLaren is an attractive brand to come and work for.” The company has already added a second shift at its production facility in Woking, England.
“Our next hybrid vehicle will launch towards the latter part of our six year plan, and we will see at least 50% featuring hybrid technology by 2022. Hybridization has obvious CO2 and fuel consumption advantages but for us, it is all about delivering the performance and enjoyment of a McLaren. But we won’t stop there. Our engineers have even started work on a one-off prototype to evaluate the possible benefits of a fully-electric powertrain in an Ultimate Series car,” Flewitt continued.
The company’s plan is apparently to boost sales to more than 5000 units a year by 2020 — which would be an increase of around 3500 units a year from current numbers.