The market for electric cars in Japan is highly seasonal, and while U.S. sales are rebounding in the spring time, over in Japan it’s a different story. With just 985 EV or plug-in hybrids sold in April, Japan had its worst month for EV sales in two years.
The Nissan Leaf led the way with 508 units sold, which brings the YTD total to 4,853, giving Nissan about 47% of the market. No surprise there.
Way behind the Leaf is the Mitsubishi Outlander PHEV, moving 226 units in April and putting the brakes on the momentum earlier in the year, for a total of 3,890 units sold so far. Following the Outlander is the Prius Plug-in at 200 units sold and a grand total of 800 this year, followed by three variations on the Mitsubishi i-MiEV.
Nissan dominates the market with 47% of EV sales, with Mitsubishi coming up behind it with 45% of the market, leaving Toyota and the rest an 8% slice. The 2014 Japanese EV sales race is still anybody’s race, if your company is Nissan or Mitsubishi, that is.
Source: EV Sales Blog