The Fiat 500e is supposed to be delivered to its customers in California (it’s only market at the moment) sometime this summer. The cute and cool electric car is already sold out, fortunately or unfortunately, depending on how you look at it. Was the sexy marketing of the car part of the reason for that? I’m not sure (it’s also a very good electric car and has a great price), but the “sex sells” route is certainly the route the company took, as the commercials and website screenshot below make clear.
is the director of CleanTechnica, the most popular cleantech-focused website in the world, and Planetsave, a world-leading green and science news site. He has been covering green news of various sorts since 2008, and he has been especially focused on solar energy, electric vehicles, and wind energy since 2009. Aside from his work on CleanTechnica and Planetsave, he's the founder and director of Solar Love, EV Obsession, and Bikocity. Zach has long-term investments in TSLA, SCTY, FSLR, SPWR, SEDG, & ABB. After years of covering solar and EVs, he simply had a lot of faith in these companies and felt like they were good companies to invest in as a portion of his retirement strategy. To connect with Zach on some of your favorite social networks, go to ZacharyShahan.com and click on the relevant buttons.