Dealers Offering Big Discounts On Chevy Volt, Cadillac ELR −

Dealers Offering Big Discounts On Chevy Volt, Cadillac ELR


The “newness” of the Chevy Volt seems to have worn off, and though sales have been steady, the Nissan Leaf has been surpassing it for the past few months. The $76,000 Cadillac ELR is doing even worse, which is leading some dealers to offer huge incentives to move stock…not a great sign for Chevy’s plug-in ambitions.

We found two examples, both over at the boards, that seem to indicate increasing incentives on both the Volt and the ELR. These aren’t in out-there, dyed-in-the-red states either. Rydell Chevrolet in Northridge, California, is offering up to $6,00 offer all in-stock Chevy Volts, which probably includes a mix of 2013 and 2014 models. That includes a $1,000 GM rebate, $500 “Chevy Conquest Private Offer”, and $4,500 from Rydell itself.Factor in the $7,500 tax credit, and you’ve got a whopping $13,500 off of the $34,185 MSRP, , bringing the Volt’s price down to just $20,695. Oh, and California also kicks in another $5,000, meaning you can get a Volt for just $15,695…which is less than I paid for my Chevy Sonic.

Meanwhile Tropical Cadillac of Bradenton, Florida, reportedly sent out this email;

We just got $12,000 off incentives on the purchase of a new Cadillac ELR. Plus you get a $7500 tax credit! If you have not seen or driven this amazing vehicle, you need to come in and test drive one. This is the New electric vehicle from Cadillac, and it not only will save you a bundle at the gas pump, but it looks and drives amazing, Stop in today for a test drive.

$12,000 cash on the hood, plus another $7,500 from the Feds means $19,500 off the ridiculous $76,000 asking price, which brings it down to a much more manageable $56,500. That’s like, exactly where the Cadillac ELR should have been priced to begin with. Not sure if it was greed or just misreading the market, but these incentives may indicate trouble brewing for GM’s pair of plug-in hybrids.



Don't forget to follow EV Obsession on Facebook, Twitter, Google+, and/or RSS! Do it for electricity!

About the Author

A writer and gearhead who loves all things automotive, from hybrids to HEMIs, can be found wrenching or writing -- otherwise, he's running, because he's one of those crazy people who gets enjoyment from running insane distances.
  • Offgridman

    Definitely needed the price drop on the ELR as at the original people could just go for the Tesla instead.
    Have seen a few rumors of the ’15 Volt having a bigger battery and/or improved electric range. Would make sense that GM is trying to clear out the’ 13 and ’14 models as they will have to put a lower comparative price on these when the 15 models become available anyway.

  • Steve Grinwis

    Could also indicate that prices have fallen, and they can sell them for less.

  • Dennis Tivey

    California doesn’t offer a $5000 credit; it’s $1500 for the Volt. This site needs a fact checker.