Last year the first inklings of GM’s rumored 200-mile electric car surfaced when trademark protection for the name “Chevy Bolt” was filed. Executives have confirmed that the Chevy Bolt name is here to stay, but GM is running into issues filing a trademark, as at least two other companies have gotten to the name first, reports AutoGuide.
Yamaha already has a trademark on the Bolt name as it refers to motorcycles and components, though GM was apparently able to come to a licensing agreement with the motorcycle maker. Yet Bolt Custom Trucks, based in Fort Wayne, Indiana, also has a trademark filing on the Bolt name. While BCT’s owner has said he doesn’t know anything about GM’s trademark woes, apparently the General has had its filing suspended by the U.S. Patent and Trademark Office.
Does that mean the Bolt name is dead? Not at all. Rather, it just means GM has to come to an agreement with Bolt Custom Trucks, and any other Bolt trademark holders in the automotive field. As GM knows all too well, coming up with a name for a new car is no easy feat. That’s why so many automakers have simply adopted an alphanumeric naming scheme. I think the Bolt name is still on track, for now at least, but I’m left wondering if GM has a backup name to go with.
You know, just in case.