Like its corporate cousin the Chevy Volt, the Cadillac ELR is slated to get a small battery pack size increase, from 16.5 kWh to 17.1 kWh. This could add additional electric driving range to the slow-selling Cadillac, and even boost its MPGe, but its unlikely to bring in more buyers for the high-cost Caddy.
The 2014 Cadillac ELR has suffered from low demand, with Hybrid Cars reporting that the plug-in Cadillac hadn’t even sold 400 units yet. Through june, Cadillac ELR sales stood at a paltry 390 units, and its unlikely to break even 1,000 units sold by the end of the year. This, despite deep discounts of nearly $20,000 off the MSRP of $76,000. Yeah, I know, waaaay overpriced, right?
The increased battery size, meanwhile, could add as much as 2 extra miles of electric driving range to the ELR, boosting it from 37 to 39 miles of electric-only driving. The change is slated to take effect when production switches over from the 2014 model year to the 2015 model year, and will hopefully include other improvements as well.
Will that be enough o help move more plug-in hybrid Cadillacs? That, and a $20,000 price cut should about do the trick.