BMW took seriously its commitment to electric vehicles, and this has paid off in a big way. The BMW i8 hybrid supercar is sold out in the U.S. through 2015, and many dealers are fetching as much as 50% over MSRP for the plug-in performance coupe. But even the baby i3 is commanding six-figures in a little country called Brazil, reports Autoblog Green.
The first shipment of BMW i3 EVs has arrived in Brazil, and buyers are shelling out $100,000 to get behind the wheel, reports Just-Auto. While some of this price inflation is due to the currency exchange rate, it also appears to be a lot of dealer markup as wealthy Brazilians clamor to be the first on their block with an EV.
Or in this case, a plug-in hybrid, as it is the extended-range model that BMW has sent to its South American cousin. This model starts at about $45,000 here in America, but in Brazil the price more than doubles. So far, 30 of the initial allotment of 100 BMW i3s have been sold, compared to the 1,025 units sold in the U.S. in the month of August alone.
For that price, why not try to get your hands on a BMW i8 instead? Oh, right, because it’s sold out for the next two years. The Tesla Model S isn’t on sale in Brazil either, leaving a grey market import the only other option. Aside from a few Nissan LEAF fleet vehicles though, plug-in cars haven’t made much headway into the South American superpower. Maybe the i3 can change all of that.