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100% Electric Vehicles

BMW Aims For “Meaningful” EV Sales

BMW i3 hot

Credit: BMW

BMW had a pretty fanciful unveiling of its first electric car, the BMW i3, last week. It was fun. But beyond that, it also seemed to convey a true seriousness about a transformation to electric vehicles. Many times, the BMW leaders at the London, New York City, and Beijing made comments about this being the future of transportation.

Additionally, as China Daily noted, the BMW leadership said that the company was “targeting meaningful sales.” In other words, it’s not simply building compliance cars.

“We’re not entering to be a niche player,” BMW sales chief Ian Robertson said at the London event.

BMW i3 inside

Credit: BMW

Sure, words are not worth a lot these days, and BMW didn’t announce any hard targets as far as sales go. But I’m buying it — I think BMW is now committed to becoming an EV leader. The BMW i3 is a good car that has been built electric from the ground up (“born electric,” as BMW advertises), and it’s clear the company has put a lot of time and effort into its development. At €34,950 ($46,126), it’s also rather competitively priced. With all that looking good, the company already has about 100,000 reservations for test drives, and “many” of those people have reportedly put money down on the car (no indication yet, afaik, of what “many” actually means).

When it comes to mass-market electric cars currently on the market, the BMW i3 is in my top three or four. It’s a real contender. I’m curious to see how it sells, what people think of it, how quickly BMW ramps up production, and how soon BMW gets the BMW i8 to market.

Check out more photos and videos of the BMW i3 here and here.

 
Written By

is the director of CleanTechnica, the most popular cleantech-focused website in the world, and Planetsave, a world-leading green and science news site. He has been covering green news of various sorts since 2008, and he has been especially focused on solar energy, electric vehicles, and wind energy since 2009. Aside from his work on CleanTechnica and Planetsave, he's the founder and director of Solar Love, EV Obsession, and Bikocity. Zach has long-term investments in TSLA, SCTY, FSLR, SPWR, SEDG, & ABB. After years of covering solar and EVs, he simply had a lot of faith in these companies and felt like they were good companies to invest in as a portion of his retirement strategy. To connect with Zach on some of your favorite social networks, go to ZacharyShahan.com and click on the relevant buttons.

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