Originally published on Gas2.
Audi has released (or someone has leaked) computer-generated pictures of yet another electric vehicle, the concept Audi Q6 e-Tron. As user “30seconds” notes in the Tesla Motors Club forum thread where I found these, Audi is “the undisputed champion in electric vehicle press releases.” In other words, it leads the pack in electric vehicle vaporware, announcing many electric vehicle concepts over the years while bringing very little to market. What the point of all of this is, is hard to know.
The Audi Q6 e-Tron concept is supposed to debut at the Frankfurt Auto Show this year, and it will reportedly have 300+ miles of all-electric driving range. Naturally, though, the competition in the high-end, long-range electric vehicle segment is Tesla, and one can’t call this a “Tesla fighter” with a straight face and an honest mind, just as one can’t do so with all the other supposed competitors that have been announced in the past year or two. A few reasons for that:
- It seems the Audi Q6 e-Tron won’t touch the Tesla Model X on performance, nor performance per dollar.
- The release date (if it is indeed released) is years off, years behind the Model X.
- Audi has no Supercharging network, so unless it partners with Tesla to use its network, an Audi Q6 e-Tron driver is much more limited on long-range trips.
More or less the same issues facing the recently rumored all-electric BMW X7 SUV.
Regarding point #1, as forum user “alexrov” nicely summarizes, “Has less horsepower than a Model X, its most direct competitor, and starts at $120,000 (€110,000). Things aren’t looking too good for Audi in this market unless they can come up with some solid advantages over the MX.” Indeed.
As we’ve reported previously, the Audi Q6 e-Tron is supposed to go into production in 3 years, in 2018 — per an announcement at BMW’s most recent annual meeting. Furthermore, “Audi’s head of engineering, Dr. Ulrich Hackenberg, has promised that it will not look like any other Audi that has come before.” That seems strange to me when looking at the two images above, but whatev. I’m sure much will change between now and 2018 anyway.
Another previous article on the Q6 e-Tron mentioned that Audi is targeting over 10,000 sales of the vehicle per year. Hmm, we’ll see.