Hyundai Sonata PHEV Commercial Makes Fun Of Drug Commercials & Range Anxiety −

Hyundai Sonata PHEV Commercial Makes Fun Of Drug Commercials & Range Anxiety

Originally published on GAS2.

Hyundai has a new range anxiety commercial that spoofs the ads we see for miraculous new drugs. We are told they can cure acne, help us sleep better, or eliminate toe nail fungus. All of them end with someone speaking very rapidly about possible side effects. They sound like this: “Taking WondaDrug could cause heart failure, loss of IQ, severe cramping, frequent urination, depression, psychosis, or even death. Such side effects are rare. If you break out in hives, crash into telephone poles while driving, or have a sudden urge to vote for Donald Trump, stop taking WondaDrug and call your doctor right away.”

Now Hyundai has taken that standard format and made it the basis of a new video ad for the Sonata plug-in hybrid. It addresses the one thing people fear most about driving an electric car — range anxiety. Blame it on the original MINI-e or the Mitsubishi i-MiEV, both of which had an all-electric range measured in meters rather than miles. Those early cars taught us that range anxiety was real and just waiting for the chance to leave us stranded on a dark road in a bad neighborhood late at night while our loved ones searched frantically everywhere for our lifeless bodies.

No worries, says Hyundai. With a Sonata plug-in hybrid, people can drive wherever they want and never have to worry about range anxiety again. What a wonderful feeling to know your car won’t suddenly grind to a halt while the lights on the dashboard slowly fade to black. Like all good satire, the video makes gentle fun of its target, but ends with a serious message. It’s OK to drive an electric car. You don’t even have to dress like a monk doing penance. You can go where you want, when you want, and never fear that you won’t be able to  make it home without plugging in.

Hyundai says Americans no longer have to worry about being trapped inside their charging zone. The only thing missing from the video is a sound track featuring Bobby McFerrin singing, “Don’t worry. Be happy.”  Enjoy!


 

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About the Author

I have been a car nut since the days when Rob Walker and Henry N. Manney, III graced the pages of Road & Track. Today, I use my trusty Miata for TSD rallies and occasional track days at Lime Rock and Watkins Glen. If it moves on wheels, I'm interested in it. Please follow me on Google + and Twitter.
  • A fact seldom mentioned is that EV range is far greater when driven slowly, to a point. Once you find that you’re running low on charge, simply slow down. It may take longer to get to the charger (or distination), but you’re more likely to make it there, not get stranded. I made few “studies” of range using SparkEV as my research tool.

    http://sparkev.blogspot.com/2016/03/range-polynomial.html

    Then the “anxiety” is only for going to new situations where you can’t get plugshare due to lack of cell coverage. For most cases, the so called range anxiety is just FUD, especially less of a case for logically minded EV folks who understand EV range. To paraphrase Spock, “according to my calculations the range will be …”

  • jstack6

    Get a Tesla model 3 with Super Charging and never have gas and pollution anxiety.It beats any Plugin hybrid that carriers all those extra parts and flammable gas from Fracking and the middle East.

  • Counterpoint – “I used to get ‘Range Anxiety’ when my Gas Gauge was on empty for the last 35 miles, not knowing where the next Gas Station was, but then I got an Electric Car, and the Navigation system showed me every place I could Plug in to Charge, and how far to each place I selected, and Many of Them were for Free!”

    Sounds like it’s time to take the script from this move – and reverse it – for the Larger range EV’s delivering now and coming around the corner!