Test Driving Teslas Through The Uber App (In Finland)

Last week, Uber drivers in Helsinki, Finland, had the opportunity to schedule test drives of the Tesla Model S via the app normally used only for scheduling rides. To be clear here, these Tesla test drives were completely free, and were apparently just a new means of giving prospective buyers the chance to try out the lauded electric sedan.

As the program was a pilot of sorts, presuming that everything went the way the organizers were hoping it would, I’m guessing that we’ll see more of this approach in the future.

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The exact dates and times for the pilot were October 24th (Saturday) and October 25th (Sunday), between the hours of 11 am and 3 pm. The test drives were for durations of 15 minutes a piece. The pilot was only open to drivers over 25 years of age, though, it should be mentioned.

Overall, that sounds like a pretty good means of giving people the chance to test drive a Tesla Model S, doesn’t it? Probably not worth it for every city, but for tech-heavy cities like Helsinki, the idea does seem to me to be a good one. Perhaps the pilot will be extended to appropriate American cities soon as well?

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(Hat tip to Uber Helsinki for this.)

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