The Fiat 500e is supposed to be delivered to its customers in California (it’s only market at the moment) sometime this summer. The cute and cool electric car is already sold out, fortunately or unfortunately, depending on how you look at it. Was the sexy marketing of the car part of the reason for that? I’m not sure (it’s also a very good electric car and has a great price), but the “sex sells” route is certainly the route the company took, as the commercials and website screenshot below make clear.
I remember S. David Free in Who Killed the Electric Car? stated: “Y’know, we never saw a TV ad with an electric car scampering up the side of a hill, with a good looking man or woman draped around it. That’s the way they sell cars!”
Excellent quote. Exactly…