Published on June 9th, 2016 | by Mojojojo Borras1
Faraday Future Nabs Former Ferrari Exec & Formula 1 Pro
Originally published on Gas2.
Say what you will about Faraday Future’s “underwhelming” concept cars or innovative patents or huge budgets and lofty goals — the company has managed to bag some serious, A-list automotive talent. Last month, Faraday Future poached Tesla’s VP of Regulatory Affairs and Deputy General Counsel, James Chen. Earlier today, it caught an even bigger prize: former Ferrari executive Marco Mattiacci.
That’s huge for Faraday.
For those of you not “in the know,” Mattiacci was briefly a big deal at Ferrari’s Formula 1 team during a tenure that saw him effectively “let go” of double World Drivers’ Champion Fernando Alonso in favor of four-time WDC Sebastian Vettel at the end of the 2014 season.
More importantly, however, Mattiacci also served as president & CEO of Ferrari North America from 2010 to 2014, and as president & CEO of Ferrari Asia Pacific from 2006 until 2010 — a period of tremendous growth for the brand. It is the experience Marco gained in his executive role within the Italian company, most likely, that made him a target for Faraday Future as the company pushes forward with its billion-dollar plans.
That said, Mattiacci is excited by the new challenge ahead of him. “Throughout my career,” he says, “I have been a passionate believer in innovation and unique user experiences for customers. Joining the Faraday Future team is an incredible opportunity that revolves around a completely new, connected, and intelligent way of thinking … I look forward to the role I will play in developing a truly brave and innovative path forward for the industry.”
In short, Mattiacci knows the industry. He has ties to the very marketers, personalities, dealers, and customers that helped Ferrari grow over the last decade, and he’ll be bringing those relationships to Faraday Future in a way that — Faraday likely hopes — will help it get an edge on the next generation of Tesla Roadster and McLaren P1 electric supercars.
Buckle up, kids. Because, from where I’m sitting, Faraday Future is starting to look very much like the real deal. But — hey, what do I know? Let us know what you know about Faraday’s own future in the comments section at the bottom of the page.
Source | Images: Faraday Future, via Motorsport.