Plug-in Hybrid Electric Vehicles (PHEV) cadillac-elr-charging-station

Published on July 18th, 2014 | by Chris Demorro

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Cadillac ELR Could Get More Electric Range

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July 18th, 2014 by Chris Demorro
 

cadillac-elr-charging-stationLike its corporate cousin the Chevy Volt, the Cadillac ELR is slated to get a small battery pack size increase, from 16.5 kWh to 17.1 kWh. This could add additional electric driving range to the slow-selling Cadillac, and even boost its MPGe, but its unlikely to bring in more buyers for the high-cost Caddy.

The 2014 Cadillac ELR has suffered from low demand, with Hybrid Cars reporting that the plug-in Cadillac hadn’t even sold 400 units yet. Through june, Cadillac ELR sales stood at a paltry 390 units, and its unlikely to break even 1,000 units sold by the end of the year. This, despite deep discounts of nearly $20,000 off the MSRP of $76,000. Yeah, I know, waaaay overpriced, right?

The increased battery size, meanwhile, could add as much as 2 extra miles of electric driving range to the ELR, boosting it from 37 to 39 miles of electric-only driving. The change is slated to take effect when production switches over from the 2014 model year to the 2015 model year, and will hopefully include other improvements as well.

Will that be enough o help move more plug-in hybrid Cadillacs? That, and a $20,000 price cut should about do the trick.

 

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About the Author

A writer and gearhead who loves all things automotive, from hybrids to HEMIs, can be found wrenching or writing- or esle, he's running, because he's one of those crazy people who gets enjoyment from running insane distances.



  • DGW

    People who buy a Cadillac are a very specific and very small segment of the car-buying public. And most Cadillac buyers don’t need to worry too far into the future.
    Otherwise, it’s overpriced and a Cadillac and those are two very big strikes against it.

  • josetony

    $50,000 will be the correct selling price for the cadillac in order to see an improvement on sales. If I were to spend $76,000 on a hybrid car, The electric Tesla S is by all means a better choice.

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